Yatra Online Limited IPO Review, Date, Price, GMP

Yatra Online Limited is India’s largest corporate travel services provider and the second-largest online travel company in India based on gross booking revenue and operating revenue for Fiscal 2020, according to a report by CRISIL. Yatra Online Limited boasts the most extensive collection of hotel and accommodation partnerships among key OTA players, with over 2,094,000 tie-ups as of October 29, 2021.

Yatra Online Limited identifies India as one of the largest and fastest-growing economies in the world which is represented by a rapidly growing middle class, rising disposable income, and a rapidly growing online consumer segment. They hold a leading position in the corporate travel service sector in India, serving around 700 large corporate clients and over 46,000 registered SME customers.

Yatra Online Limited’s go-to-market strategy encompasses the entire travel and hospitality value chain, spanning B2C (business to consumer) and B2B (business to business, including business to enterprise and business to agents) segments. According to the company connection between their B2B & B2C Channels allows them to target India’s most frequent and high-spending travelers, especially educated urban consumers. Their large corporate clients, comprising over 7 million employees and their families, form a significant portion of India’s upper-middle-class consumer base. Furthermore, they leverage a network of travel agents to aggregate consumer demand, with over 28,000 travel agents in more than 840 Indian cities as of September 30, 2021.

Yatra Online Limited has many platforms like mobile applications, its website (www.yatra.com), and other services to serve both leisure and business travelers. They provide services like domestic and international air ticketing, bus and rail ticketing, cab bookings, and ancillary services in India. They also provide access to a vast selection of hotels, homestays, and accommodations, with approximately 93,500 hotels in around 1,400 Indian cities and towns, as well as over two million hotels globally, the largest hotel inventory among key Indian OTA players. Yatra Online Limited provides holiday packages as well as additional activities such as visa assistance, tours, sightseeing, entertainment, and events to create a complete travel experience.

To foster customer loyalty and encourage employees of corporate clients to transact as B2C customers, Yatra Online Limited operates a proprietary eCash loyalty program. This program allows travelers to book through their platform to earn and redeem points. Currently, they have over six million eCash registered users on their platform. Notably, over 90% of customer visits historically come from direct and organic traffic, as the company transitions to a “Mobile First” business model with significant user growth on its mobile platform.

Yatra Online Limited wants to develop and strengthen its products with the help of innovative travel solutions that cater to the evolving demands of business and leisure travelers. For example, they have strategically opened their holiday booking platform to third-party vendors which allows them to sell holiday products alongside those packaged by the company.

Yatra Online Limited IPO Complete Details:

Yatra Online Limited IPO Timetable:

Company Financial Details:

AS OF NOW, the GMP OF Yatra Online Limited is Around Rs.

Objects Of Issue:

1. Funds For Strategic investments, acquisitions, and inorganic growth;
2. Customer acquisition and retention, technology, and other organic growth strategies; and
3. Utilizing resources for general corporate needs.

Promoters and Group:

THCL Travel Holding Cyprus Limited and Asia Consolidated DMC Pte. Ltd. are the promoters of Yatra Online Limited.

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