FirstCry IPO Review, Date, Price, GMP ( Brainbees Solutions IPO )

FirstCry is India’s largest multi-channel retailing platform for mothers’, babies’, and kids’ products in terms of GMV for the year ending December 2023. The company has a growing presence in select international markets. In India, FirstCry sells mothers’, babies’, and kids’ products through its online platform, company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution.

FirstCry operates in a retail category with high purchase frequency, as children quickly outgrow clothing sizes and need consumables such as diapers and other baby products, along with other evolving needs. Thus, once parents establish a connection with FirstCry, they are likely to begin a predictable and frequent transactional journey of about twelve years as their children grow.

FirstCry has expanded internationally in select markets, establishing a presence in the UAE in 2019 and KSA in 2022, where the company aims to replicate its India playbook. According to reports, FirstCry is the largest specialist online mothers’, babies’, and kids’ product retail platform in the UAE in terms of GMV for the year ending December 2023. Additionally, in KSA, FirstCry is the largest online-first mothers’, babies’, and kids’ product-focused retail platform. After the UAE, FirstCry aims to replicate its India playbook in KSA.

FirstCry IPO Complete Details:

FirstCry IPO Timetable:

Company Financial Details:

AS OF NOW, the GMP Of FirstCry is Around 45 Rs.

Objects Of Issue:

1. Expenditure by the Company for (i) setting up new modern stores under the “BabyHug” brand; and (ii) setting up a warehouse in India;

2. Expenditure for lease payments for existing identified modern stores owned and operated by the Company in India;

3. Investment in the subsidiary, Digital Age, for (i) setting up new modern stores under the FirstCry brand and other home brands of the Company; and (ii) lease payments for existing identified modern stores owned and controlled by Digital Age in India;

4. Investment in the subsidiary, FirstCry Trading, for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s) in KSA;

5. Investment in the subsidiary, Globalbees Brands, towards the acquisition of an additional stake in step-down subsidiaries;

6. Sales and marketing initiatives;

7. Technology and data science costs, including cloud and server hosting-related costs;

8. Funding inorganic growth through acquisition and other strategic initiatives, and general corporate purposes.

Promoters:

• DOES NOT HAVE AN IDENTIFIABLE PROMOTER

FAQs: