Cello World is a known company, in India that specialises in consumer products and holds a position in the consumerware market. With their experience in the industry, they have gained insights, into the preferences and needs of Indian consumers. This has enabled them to create a range of products that cater to various consumer demands.

As of March 31, 2023, Cello World offers a selection of 15,841 stock-keeping units (“SKUs”) across various product categories. These categories can be broadly classified into three groups:

1) Consumer Houseware :

The products in the consumer houseware category are marketed under the “Cello” brand. Notable sub-brands under “Cello” include “Kleeno,” “Puro,” “Chef,” “H2O,” “Modustack,” “Maxfresh,” and “Duro.”

Products under the Consumer Houseware Category:

1. Houseware:

   • Plastic Bottles
   • Containers
   • Jugs
   • Buckets
   • Drums

2. Insulatedware:

   • Casseroles
   • Bottles
   • Flasks
   • Lunch Boxes
   • Water Jugs
   • Tiffin

3. Electronic Appliances and Cookware:

   • Mixers
   • Sandwich Makers
   • Irons
   • Hot Plates
   • Pots
   • Pans

4. Cleaning Aids:

   • Brushes
   • Wipers
   • Brooms
   • Mops
   • Gloves
   • Dustbins

5. Opalware:

   • Dinner Sets
   • Cups, Saucers, and Mugs
   • Bowls
   • Lunch Packs
   • Gift Sets
   • Dessert Sets
   • Condiment Sets
   • Quick Bite Sets
   • Vegetable Bowl Sets
   • Pudding Sets
   • Hot Snacks Sets
   • Coffee Sets
   • Noodle Bowl Sets
   • Dry Fruit Sets

6. Glassware:

   • Tumblers
   • Jugs
   • Bottles
   • Lunch Packs
   • Storage Containers
   • Mixing Bowls
   • Bakeware
   • Tea and Coffee Sets
   • Gift Sets

2) Writing Instruments and Stationery :

The writing instruments and stationery products are offered under the “Unomax” brand. Popular sub-brands under “Unomax” include “Ultron2X” and “Geltron.”

Products under the Writing Instruments and Stationery Category:

1. Writing Instruments:

   • Ballpoint Pen
   • Gel Pen
   • Roller Pen
   • Fountain Pen
   • Metal Pen
   • Mechanical Pencil

2. Stationery:

   • Highlighters
   • Markers
   • Correction Pens

3) Moulded Furniture and Allied Products:

Products in the moulded furniture and allied products category are sold under the “Cello” brand.

Products under the Moulded Furniture and Allied Products Category:

1. Moulded Furniture:

   • Chairs
   • Tables
   • Trolleys
   • Stools
   • Cabinets
   • Ladders

2. Allied Products:

   • Moulds
   • Bubble-guards
   • Crates
   • Pallets
   • Dustbins
   • Storage Items

Cello World’s commitment to providing a wide range of contemporary products across various materials and price points has made it one of the largest and most respected brands in the Indian consumerware market.

Cello World IPO Complete Details:

Cello World IPO Timetable:

Company Financial Details:

AS OF NOW, the GMP OF Cello World is Around 120 Rs.

Objects Of Issue:

The company will not receive any proceeds from the offer.

Promoters:

1. Pradeep Ghisulal Rathod:

• Role: Chairman and Managing Director
• Education: Completed Higher Secondary Certificate Examination
• Professional Background: Over four decades of experience, in the manufacturing and trading of plastic items, insulatedware articles, and raw materials.

2. Pankaj Ghisulal Rathod:

• Role: Joint Managing Director
• Education: Completed Senior Secondary Certificate Examination
• Professional Background: More than 34 years of experience in the manufacturing and trading of plastic items, materials, and insulatedware. Played a role in establishing the writing instruments business and possesses expertise in marketing and product development.

3. Gaurav Pradeep Rathod:

• Role: Joint Managing Director
• Education:
  1. Master’s degree in Business Administration from the University of Strathclyde, Scotland
  2. Bachelor’s degree in Science (Economics Finance) from Bentley University, Massachusetts
• Professional Background: Over nine years of experience marketing consumerware products with an emphasis, on launching opalware products and expanding sales through e-commerce platforms.

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