Senco Gold Limited is a pan-India jewellery retail player with a storied past spanning more than five decades. In terms of store count, it is the biggest organised jewellery retail business in India’s eastern area. The company has an extensive geographical foothold in non-eastern states, making it a prominent player in eastern India-based jewellery retail.
Senco Gold Limited primarily sells gold and diamond jewellery, but it also sells silver, platinum, and precious and semi-precious stone jewellery, as well as costume jewellery, gold and silver coins, and silver utensils. Senco’s products are offered under the tradename “Senco Gold & Diamonds” through many channels, including company-operated showrooms, franchisee showrooms, and online platforms such as its website.
Senco Gold Limited has 136 showrooms in 96 cities and towns in 13 states across India which includes 75 showrooms by the company and 61 showrooms operated by franchisees as of March 31, 2023.
Senco Gold Limited gives special importance to customer retention through various initiatives, including a commitment to quality standards, loyalty programs, hyper-local offerings, and a phygital approach (combining physical and digital experiences). With a reliable team of 20 designers, Senco is dedicated to developing new different products and designs that meet customer expectations. They also offer customization services to fulfil individual requirements in terms of design, size, polish, and weight.
Senco Gold Limited relies on a team of over 170 experienced Karigars in Kolkata and other regions of India to manufacture their jewels under Karigar Agreements. They also make machine-crafted jewellery and purchase jewellery from third-party merchants. Senco’s presence in West Bengal gives the corporation access to expert Karigars with years of experience. West Bengal is well-known for its expertise in lightweight and handmade jewellery, and it is India’s largest region for gold and diamond jewellery exports.
Senco Gold Limited delivers a broad range of jewellery collections which includes gold, diamond, platinum, and studded jewellery, available at various price points ranging from approximately ₹2,000 to ₹500,000. Senco believes that its strategy and experience in selling lightweight jewellery, which features gold content between 1 gm and 10 gm for gold jewellery, and diamonds of less than 50 cents for diamond jewellery, enables them to reach a wide customer base across different age groups.
Senco Gold Limited IPO Complete Details:
| IPO Date | 04 July 2023 to 06 July 2023 |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE NSE |
| Face Value | 10 Rs. Per Share |
| Price | 301-317 Rs. |
| Lot Size | 47 |
| Issue Size | shares (Rs.405.00 Cr) |
| Fresh Issue | shares (Rs.270 Cr) |
| Offer For Sale | shares (Rs.135 Cr) |
| Listing Date | 14 July 2023 |
Senco Gold Limited IPO Timetable:
| Activity | Date* |
|---|---|
| Opening Date | 04 July 2023 |
| Closing Date | 06 July 2023 |
| Allotment | 11 July 2023 |
| Initiation of Refunds | 12 July 2023 |
| Credit of Shares to Demat Account | 13 July 2023 |
| Listing Date | 14 July 2023 |
Company Financial Details:
| Period Ended | Assets | Revenue | Profit After Tax |
|---|---|---|---|
| 31 March 2021 | 1,559.30 | 2,674.92 | 61.48 |
| 31 March 2022 | 2,100.19 | 3,547.41 | 129.10 |
| 31 March 2023 | 2,905.32 | 4,108.54 | 158.48 |
AS OF NOW, the GMP OF Senco Gold Limited is Around 122 Rs.